A Phablet can be designated as one type of mobile telecommunications device. In terms of sizing, it can be described as “larger than a traditional smart phone but smaller than a conventional tablet” i.e. a sizing dimension which is roughly in the middle. The term Phablet is a combination of the terms Phone & Tablet.

Most modern phablets have a display dimension between 5.1-6.9 inches, making the device ideal for multimedia purposes. Users can easily watch streaming videos or play mobile games on such a wide display surface. Most phablets also have an in-built stylus which can be used by professionals for making sketches and notes etc. Due to their size, a majority of the phablets require the user to use both their hands while operating the device.

The demand for Phablets  globally has grown by leaps and bounds since the year 2012 due to significant cost reductions and the ability of phablet batteries to hold power for longer time periods. Most of the major players in the market include Samsung, Lenovo, HTC etc.  Industry estimates point to the fact that more than 25.6 million phablets were sold in the year 2012 globally. In recent years, global sales for phablets have outstripped sales numbers for both laptops and desktops.

Xiaomi Inc. is a premier consumer electronics company. The privately held firm has its headquarters in Beijing, China and has carved out a niche for itself when it comes to the global marketplace for mobile telecommunications devices. Globally, the company ranks no. 5 on the list of smart phone manufacturers. Apart from smart phones, Xiaomi Inc. has interests in allied verticals like mobile application development, mobile accessories etc.  The company has a solid sales pipeline sourced out of mainland China and is growing rapidly in emerging markets like India, Malaysia, Vietnam, Thailand etc.

The company’s founder/CEO (Lei Jun) occupies a premier position on Forbes list of the most wealthy individuals globally.  Xiaomi Inc. has a workforce strength numbering about 8000 employees globally and is slowly eating into the market share of both Apple Inc. and Samsung Electronics.

The latest product offering from Xiaomi Inc. (in the phablet vertical) is the Xiaomi Mi Max. The Mi Max phablet had a launch date of May 2016 and has been very popular with customers in this niche but growing market segment.The Mi Max is outfitted with a premium 6.44 inch display surface on the lines of a capacitive touch screen delivering a crisp resolution of 342 PPI.

Processing power for the Mi Max is juiced out of a Qualcomm Snapdragon 650 unit which is hexa-core. RAM for the Mi Max is pegged at 3GB while ROM levels out at a standard offering of 32GB (expandable up to 128GB via a microSD hookup). The camera specifications for the Xiaomi Mi Max is a decent 16MP for the rear unit while the front facing camera delivers 5MP for selfie aficionados. The software platform for the Mi Max is based on Android 6.0.1. In order to support extended multimedia usage, the Mi Max is outfitted with a powerful 4850mAh non-removable power cell.

The Xiaomi Mi Max does make it difficult to have extended phone conversations due its dimensions and weight. In terms of the latest form functions, the Xiaomi Mi Max does not lag behind with support for 4G LTE, Wi-Fi, Bluetooth, FM, GPS etc. The Mi Max also supports the usage of Dual SIM cards along with a range of onboard sensors like Gyroscope, Accelerometer etc.

The Xiaomi Mi Max has a price of Rs. 14,999 and is available for online purchase. By typing in the search string, mi max flipkart, interested buyers can find the model on Flipkart.Using the search queries, mi max amazon and mi max snapdeal, users will find the Xiaomi Mi Max available for purchase on the e-commerce platforms Amazon and Snapdeal respectively.The Xiaomi Mi Max is also available for purchase online through the e-commerce platform, Paytm.

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